A leadership team that works together to foster meaningful connections, reach our goals, and expand brands on the international stage
Because people are always at the heart of our growth strategy
The Management
Enrico Galasso
Managing Director
He has been CEO of Birra Peroni since 2019. With a degree in Management Engineering, he began his career in 1996 at IBM as an Analyst in the server team in Poughkeepsie (NY). In 1997 he joined Procter&Gamble as Market Planning Manager in the UK. In 2000 he returned to Italy with Bain&Co in the ‘Consumer Goods & Retail’ sector. In 2004 he joined Ferrero, where he held roles in the Marketing and Sales area. In 2012 he joined Coca-Cola HBC, where he became Commercial Director, and in 2016 he joined Reckitt, in Budapest, as General Manager for the Central-Eastern Europe area.
Andrea Sutti
Integrated Supply Chain Director
Andrea joined Birra Peroni as the new Integrated Supply Chain Director in 2022. He began his career in the Planning Department at Nestlé, before moving to Logistics, first as Project Leader and then as Factory Logistics Manager. From 2009, was responsible for the Management of three plants in France and the UK. In 2019, he was appointed as Regional Supply Chain Director for France and Belgium for Nestlé Purina, where he led the group’s digital transformation and customer centricity projects.
Andrea has 22 years of experience in end-to-end operations.
Gianluca Di Gioia
HR Director
Gianluca took on the role of Human Resources Director at Birra Peroni in 2021. He began his career in HR at Gewiss in 1997 before joining Indesit Company in 2003 and then moved on to Whirlpool. Over the years, he has gained in-depth experience in Organisational Transformation, Leadership Development and Change Management. He has worked internationally as an HR Business Partner in commercial, industrial and product areas as well as leading Total Rewards and Global Mobility strategies. He holds a degree in Law and a certification in Executive Coaching carried out in the UK in 2020.
Viviana Manera
Marketing Director
She joined Birra Peroni as Trade Marketing Director in 2022. With a double Italian-French degree in European Studies and a Master in Marketing and Communication at Bocconi University, she worked in Barilla from 2009 to 2015, first in the Parma headquarters, and then in Paris as Group Marketing Manager for Western Europe. In 2015, she moved on to Reckitt Benelux as Marketing and Trade Marketing Category Manager of the homecare department, and then landed in The Coca-Cola Company as Marketing Manager Italy & Albania and later as Head of Marketing for the Greek market.
Daniela Gerardi
Finance Director
Daniela has been the Finance Director of Birra Peroni since 2023. She began her career at PwC and later joined British American Tobacco Italia. Prior to joining Birra Peroni, she served as the Finance Director of 20th Century Fox. She began her journey at Birra Peroni in 2019 as the Head of Financial Control & Planning, a role where she made impressive achievements, including leading a significant project for the revision and automation of administrative processes. In January 2022, Daniela transitioned to the Asahi Europe & International business unit as the Head of Finance & Control, where she focused on streamlining the Group’s corporate structure and faciliating the sustainability agenda in various markets.
Federico Sannella
Corporate Affairs Director
He has been the Director of External Relations and Institutional Affairs at Birra Peroni since 2007. Over his professional career he has gained a large amount of experience in the fields of communication, sustainability and Public Affairs.
He has held positions of responsibility at British American Tobacco between 2002 and 2007, in the Institutional Affairs and Marketing departments, dealing with the management of relations with stakeholders, as well as the definition of Corporate Social Responsibility strategies.
Andrea Tortella
Sales Director
Andrea joined Birra Peroni in 2022 as Sales Director. After graduating in Economics & Management at Luigi Bocconi University in Milan, he started his career in the FMCG sector from the very beginning. Over his professional experiences, he covered different responsible positions in Trade Marketing and Sales in companies such as Henkel, Kimberly-Clark, Campari and Reckitt. He later joined Anheuser-Busch InBev as Sales Director Off-Trade Italy.
Riccardo Piazzolla
Trade Marketing Director
Riccardo joined Birra Peroni in 2024 as Trade Marketing Director. After a Master’s degree in Corporate Finance & Controlling from Bocconi University he started his career in FMCG sector. With experience at industry giants like Deloitte, Burger King, and Anheuser-Busch InBev, Riccardo honed his expertise in Finance, Sales, and Commercial & Strategy. Over his career, Riccardo has worked and lived across Italy, Luxembourg, Switzerland, Belgium, and the UK.
