#PORTFOLIO
We are committed to fulfilling the promise of exceptional taste made to consumers through a wide selection of alcoholic and non-alcoholic brands. We are careful to ensure responsible commercial communication and to promote opportunities for sharing and dialogue in the territories in which we operate.
Highlights
5
New launches
between 2022 and 2024
Peroni
among the TOP40
of the “Italy’s Most
Valuable Brands” 2023
quantified by Kantar BrandZ
Peroni Nastro Azzurro
0.0%
Voted Product
of the Year 2023
in the zero
alcohol category
100%
of employees
trained on responsible drinking
Our Commitment
#PORTFOLIO: in Brief
The last three years have been about innovation, keeping our foundations strong. First with the relaunch of Peroni, then of Peroni Nastro Azzurro, then with the launches of Kozel, Peroni Nastro Azzurro 0.0%, Peroni Nastro Azzurro Stile Capri, Peroni Non Filtrata, Raffo Ricetta Originale throughout Italy and, in 2024, Raffo Lavorazione Grezza; we are writing a new page in the history of Birra Peroni.
It is an amazing journey, which we are undertaking in the company of solid partners and in harmony with the territory and the demands of our consumers and customers, who are increasingly attentive to responsible consumption and production methods.
Learn More
Let’s connect to
the future, together
Enter the world of Birra Peroni and discover our
2023 Sustainable Development journey.
