The perfect blend of knowledge
People are the number-one ingredient when it comes to our success. This is why we like to offer our employees the opportunity to receive training and development. Our goal is for everyone to have access to the right development experience at the best time for their personal journey.
Behaviours
Our Behaviours
These 5 Behaviours shape our culture and inspire us to achieve our business goals each day. They represent how we improve our performance, and they serve as a shared language within our organization.


Committed
We keep our commitments

Cooperative
We work together

Empowering
We empower people

Bold
We are brave

Courious
We are curious

Learning Academy
Lifelong development
In order to develop a company culture open to change, one where we can tap into the energy and potential of our ideas, people and results, we have created the Birra Peroni Learning Academy. It’s a center for learning and experience that looks to the future by valuing what each of us does best.
The Academy aims to offer an flexible, personalized, easy-to-use training and information service that allows all of our employees—and in the future also all of our partners—to evolve, innovate, and transform themselves.
Our training areas
The Learning Academy features 4 training areas, each of which focuses on specific thematic learning and development paths. As part of its ongoing evolution, our Academy draws on a pool of in-house trainers.
Onboarding for
new employees
Welcome new colleagues with an overview of our company in an interactive and engaging way.
Beer
Culture
From production to tapping, a complete journey which introduces the centerpiece of our company: beer.
Leadership
& Managerial Skills
Development initiatives for our leaders, focusing on effective team management and engagement.
Competencies
Booster
Fostering the development of our employees’ skills in a cross-functional environment that also includes people from all levels of the organization.
Our development areas

Our assessment
processes
Tools for continuous talent and performance management within the organization.

Individual
development
Actions aimed at creating value for the individuals who make up our company.

The Development of
Corporate Culture
Initiatives aimed at promoting an inclusive culture that welcomes sharing, based on our Behaviours.