Growing together

Cultivating our
most important

The perfect blend of knowledge

People are the number-one ingredient when it comes to our success. This is why we like to offer our employees the opportunity to receive training and development. Our goal is for everyone to have access to the right development experience at the best time for their personal journey.


Our Behaviours

These 5 Behaviours shape our culture and inspire us to achieve our business goals each day. They represent how we improve our performance, and they serve as a shared language within our organization.


We keep our commitments


We work together


We empower people


We are brave


We are curious

Learning Academy

Lifelong development

In order to develop a company culture open to change, one where we can tap into the energy and potential of our ideas, people and results, we have created the Birra Peroni Learning Academy. It’s a center for learning and experience that looks to the future by valuing what each of us does best.
The Academy aims to offer an flexible, personalized, easy-to-use training and information service that allows all of our employees—and in the future also all of our partners—to evolve, innovate, and transform themselves.

Our training areas

The Learning Academy features 4 training areas, each of which focuses on specific thematic learning and development paths. As part of its ongoing evolution, our Academy draws on a pool of in-house trainers.

Onboarding for
new employees

Welcome new colleagues with an overview of our company in an interactive and engaging way.


From production to tapping, a complete journey which introduces the centerpiece of our company: beer.

& Managerial Skills

Development initiatives for our leaders, focusing on effective team management and engagement.


Fostering the development of our employees’ skills in a cross-functional environment that also includes people from all levels of the organization.

Our development areas

Our assessment

Tools for continuous talent and performance management within the organization.


Actions aimed at creating value for the individuals who make up our company.

The Development of
Corporate Culture

Initiatives aimed at promoting an inclusive culture that welcomes sharing, based on our Behaviours.