Looking to the past so that we can grow in the future
Our work together is fueled by commitment and passion, empowered by a history of quality and tradition, and focused on innovation and sustainability for the future.
A vision that highlights our values
At Birra Peroni we want to create value for our people, our brands, our consumers, and our partners, so that everyone feels proud and happy.
We are focused on people’s well-being, so that they can find their purpose in a workplace culture that emphasizes responsibility, respect, and inclusiveness. Likewise, we aim to deliver on our commitment to our customers: products that taste great and add a splash of fun to their lives.
Our values are the four pillars on which our strategy is based. We aim to create an inclusive culture that nurtures talent, that leads to continuous improvement, and that supports the well-being of both our people and our consumers.
Fostering a welcoming and inclusive culture
We carefully select and nurture our people, offering them opportunities for growth, development and satisfaction.
Promoting talent growth
We take great care to identify and develop talent, encouraging our staff to grow while respecting each person’s time and unique needs.
Building an agile and consumer-oriented organization
Through continuous improvement, we enable people to handle the challenges we face in today’s world.