An Italian story of quality, sustainability, passion and talent that has charmed the world
Since 1846, the company has been closely linked to the history of our country. With three production plants in Italy, in Rome, Bari and Padua, and a Malthouse, Saplo, in Pomezia, with an annual beer production of more than 6 million hectoliters, of which over 2 million are exported.
We are an Italian company, part of the Asahi group, linked to the history and tradition of our country for over 170 years.
Since our founding in Vigevano in 1846, thanks to the success of our brands, we have become one of the most important Italian businesses and a symbol of Made in Italy around the world.
The quality, sustainability, tradition, passion and talent of our people are the pillars of our business. We believe that our assets aren’t only the moments of joy that we create with our beers, but also the people we work with, the consumers who drink our beers, the farmers, and the communities in which we operate.
Only creating a positive impact on all these elements can create a heritage to be truly proud of.
What we do
For over 170 years we have been producing beers with quality ingredients such as 100% Italian Malt and “Mais Nostrano” Corn, supporting the value chain step by step to bring a unique product to tables all over the world. Our respect for the needs of consumers and customers is renewed every day through high quality products; a commitment that is at the foundation of our work.
Asahi Group Holdings
Birra Peroni is now part of the Asahi group, a large international group with a presence on 5 continents and in 90 markets, which shares with us a history of over a hundred years and a heritage of common values that inspire us every day. Asahi Europe and International, founded in 2016, is the European branch of Asahi Group Holdings.
He has been CEO of Birra Peroni since 2019. With a degree in Management Engineering, he began his career in 1996 at IBM as an Analyst in the server team in Poughkeepsie (NY). In 1997 he joined Procter&Gamble as Market Planning Manager in the UK. In 2000 he returned to Italy with Bain&Co in the ‘Consumer Goods & Retail’ sector. In 2004 he joined Ferrero, where he held roles in the Marketing and Sales area. In 2012 he joined Coca-Cola HBC, where he became Commercial Director, and in 2016 he joined Reckitt, in Budapest, as General Manager for the Central-Eastern Europe area.
Technical & Supply Chain Director
With a degree in mechanical engineering in Italy and the USA, he has been working at Birra Peroni since 1982.
Over the years he has held various roles in the Manufacturing, Supply Chain and Procurement areas. Today he is Integrated Supply Chain Director (Manufacturing and Supply Chain) for Italy and the Netherlands.
Gianluca Di Gioia
Gianluca took on the role of Human Resources Director at Birra Peroni in 2021. He began his career in HR at Gewiss in 1997 before joining Indesit Company in 2003 and then moved on to Whirlpool. Over the years, he has gained in-depth experience in Organisational Transformation, Leadership Development and Change Management. He has worked internationally as an HR Business Partner in commercial, industrial and product areas as well as leading Total Rewards and Global Mobility strategies. He holds a degree in Law and a certification in Executive Coaching carried out in the UK in 2020.
Marketing & Innovation Director
Marketing & Innovation Director at Birra Peroni since 2018, she is now responsible for the portfolio, innovation and media strategy. With a degree in Economics, she has over twenty years of experience in marketing, gained at several multinational FMCG and B2B companies such as Reckitt Benckiser, Kellogg and Puratos. Throughout her career she has held roles of increasing responsibility at both a national and European level.
Sales & Distribution Director
Commercial Director for Birra Peroni with responsibility for all sales channels, Trade Marketing and Sales Operation since 2017. His career began in 2003 in the L’Oréal group, in the marketing area. In 2007 he joined Reckitt Benckiser as Trade Marketing Manager, and then moved to the Sales area in 2009, later becoming Head of the Modern Trade channel.
In 2015 he accepted the challenge of renewing Kraft Heinz Italia’s sales approach model.
Corporate Affairs Director
He has been the Director of External Relations and Institutional Affairs at Birra Peroni since 2007. Over his professional career he has gained a large amount of experience in the fields of communication, sustainability and Public Affairs.
He has held positions of responsibility at British American Tobacco between 2002 and 2007, in the Institutional Affairs and Marketing departments, dealing with the management of relations with stakeholders, as well as the definition of Corporate Social Responsibility strategies.
Our corporate governance system pursues the utmost transparency and fairness.
Aware of the social importance of the Group’s activities, the objectives set by this corporate governance system are the creation of value and the commitment to protect all interests involved.