Diversity & Inclusion

Shine as you are

We value diversity and promote inclusion

We recognize the fundamental importance of being oneself in the pursuit of one’s personal and professional growth goals, which is why we have established programs and partnerships so that everyone can shine as they are, inside and outside the company.

Il Manifesto


#ShineAsYouAre is the common manifesto for the entire Asahi Group that encapsulates our commitment to Diversity & Inclusion. It is a clear manifesto that was created thanks to the contributions of many colleagues who actively participated in its definition.


Valore D

Valore D is the first business association in Italy that has been committed to gender balance and an inclusive culture in organizations and in our country for more than a decade. Born from the meeting of managers from as many forward-thinking companies, today it sees our active participation to contribute to the promotion of a culture that embraces diversity and sees its value, encouraging the creation of an inclusive work environment where every individual is an active part of change.


LEAD Network

LEAD (Leading Executives Advancing Diversity) is a non-profit organization network of an international community that aspires to attract, retain and advance women in the consumer goods and retail sector in Europe through education, leadership and business development.

We at Birra Peroni, together with the Asahi Group, are an active part of this network, as we believe in a model where both men and women can contribute their full potential, leading their organizations towards broad value creation.


Parks - liberi e uguali

Parks – Liberi e Uguali is a nonprofit association, composed exclusively of employers, created to help member companies understand and maximize the business potential related to the development of diversity-friendly strategies and best practices.

Through our partnership with Parks – Liberi e Uguali, we work with a precise and prevalent focus on the most culturally challenging area of Diversity Management, namely that related to sexual orientation and gender identity.