Our commitment to the planet starts with our breweries, where in 2024 we strengthened decarbonisation pathways and promoted increasingly careful and integrated water management. But we know that’s not enough: from the circular economy and packaging to logistics and agricultural sustainability, the environmental challenges we face require collaboration and shared innovation along the entire supply chain. A key example of this approach is Campus Peroni, a platform for dialogue between the agricultural, academic, and industrial worlds, which in 2024 continued to promote projects for sustainable agricultural prosperity and high-quality raw materials. Only through collective effort can we transform these challenges into opportunities for innovation, competitiveness, and shared growth, reducing environmental risks and generating lasting value for people and the planet.