Portfolio 2025 | Birra Peroni

#PORTFOLIO

We are committed to fulfilling the promise of excellent taste made to consumers through a wide selection of alcoholic and non-alcoholic brands. We are careful to ensure responsible commercial communication and to promote opportunities for sharing and dialogue in the territories in which we operate.

Highlights

Raffo Ricetta Originale and
Raffo Lavorazione Grezza

launched throughout Italy for an increasingly premium product portfolio

Peroni and Peroni Nastro Azzurro

recognised as Italian historical trademarks

Numerous collaborations,
including Global partnership

of Peroni Nastro Azzurro 0.0%
with Scuderia Ferrari HP

Peroni for BeHer:

our flagship brand supporting gender parity

Our Commitment

#PORTFOLIO: in brief

The value created by our collaborations is what brings our portfolio to life. The relationships we build every day with customers, partners, and communities that strengthen our brands and put them at the heart of exciting new growth opportunities.
In 2024, we achieved important milestones: Raffo became available across Italy; Peroni Nastro Azzurro 0.0% signed a global partnership with Scuderia Ferrari HP; Peroni returned as Official Partner to the Italian National Football Teams, and in early 2025, launched a project with BEHER to promote gender equality and overcome stereotypes, in line with its purpose “Se Ci Unisce è Peroni” (If it brings us together, it’s Peroni). At the same time, our portfolio, enriched by international brands such as Asahi Super Dry, Kozel, and Pilsner Urquell, continues to evolve alongside those who share our vision of a business based on quality, listening, and responsibility.