#PROFIT

We promote the sustainable creation of value, focusing on achieving short-term goals while remaining mindful of long-term challenges and opportunities. We do this by ensuring a solid Corporate Governance structure and an ethical framework that guides all our activities.

Highlights

+2.1%

turnover

About 560 million €

value generated and redistributed, towards employees, suppliers and other stakeholders

+38 million €

of investments
related to production

+90% purchases

from Italian suppliers

Our Commitment

#PROFIT: in brief

As part of a solid international group, Asahi, we continue to invest in people, innovation, and the local territory with a responsible and long-term approach. With over €566 million generated and redistributed to stakeholders in 2024, and more than €38 million invested in production alone during 2023-2024, we confirmed the solidity of our objectives, despite a challenging and ever-changing international context. Our growth is based on clear principles: responsible sourcing, rigorous governance, and trusted relationships with customers, suppliers, and partners. We want today’s economic results to lay the foundation for new investments and shared value creation processes that combine competitiveness with sustainability.

Learn more

Together, we make
a difference

Step into the world of Birra Peroni and discover every stage of our
2024 sustainable development journey.